AI Prompt Passport
Refresh Your AI Passport
Your business evolves. Your passport should too. Update your brand voice guide below and we'll generate a new passport instantly.
Section 1 — Identity Profile
The real answer, not the polished one. What actually drove you to do this work?
Think about what clients thank you for that they don't mention about other agents.
Be specific — not just "generic posts" but what actually makes you cringe when you see it. This tells us exactly what to avoid.
Your genuine conviction — not the safe answer. This is what makes your content impossible to mistake for someone else's.
Think of a real moment — what do you actually say? This captures your emotional register better than any tone description.
Section 2 — Voice Spectrum
Pick the one that feels most natural, not the one that sounds most impressive.
The neighbor
Trusted neighbor
Warm, local, relatable. You feel like the friend who happens to know everything about real estate.
The expert
Market authority
Data-driven, analytical, confident. You lead with insight and your clients trust your read on the market.
The advocate
Life advocate
Relationship-first, milestone-focused. You care deeply about what the home means for their life, not just the deal.
These five axes shape every piece of content generated for you.
Casual
Professional
Emotional
Logical
Humble
Confident
Brief
Detailed
Local focus
Broad market
Section 3 — Ideal Client
Buyer, seller, investor? First-timer, move-up, downsizer? Be specific.
List their top 2–3 fears about the buying or selling process.
Not "buying a house" — what does the home actually represent in their life?
Section 4 — Market Positioning
Try: "I help [client type] in [location] [achieve outcome] — without [pain point]."
Section 5 — Content Pillars
Section 6 — Signature Stories
A deal that nearly fell apart — what happened, what you did, how it ended. Shows clients you don't disappear when things get hard.
The moment you knew this work mattered — or the moment you saw what it meant to a client. The most-shared story type in real estate.
Something you saw in the market that others missed — a shift, a pattern, a thing buyers/sellers need to know. Positions you as the sharpest agent in the room.
Since Your Last Passport
These three questions help us refine your new passport beyond a simple update — weaving in how you've grown and where you're headed.
Your Refreshed AI Passport
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Master voice prompt — copy and paste before any AI content request
This will overwrite your current passport in your account.